Running your own business is probably one of the biggest personal challenges you could take on and to grow your business so that it continues to thrive, you will also have to grow personally, continue to challenge yourself and keep stretching the boundaries of your current comfort zone. 

If you are in business because you love being of service to others in some way - improving their health, their relationships, their careers, their businesses or their financial future then you are in the right place. 

Here is a new mindset that I would love to give you:

“What’s possible for you in 2012 is far more than what you currently are” 

We are often limited in our thinking due to what we’ve experienced in the past, or by the people we are surrounding ourselves with or simply an outdated mindset that isn’t going to help us or our business grow. Always remember that the past does not equal the future.

If what you’ve been doing so far isn’t getting you the results you want or simply feels like too much hard work and is leaving you feeling frustrated and disillusioned, chances are you need to consider a new business model - one that’s going to see you working with the clients you love (and who adore you in return), one that sees you freeing up time to develop services and programmes that keep clients in your world for years to come and that can easily be leveraged so that you can serve more people and generate more income.

Here’s a great place to start for 2012 - Start to build your business around your ideal clients

Every business has it’s ideal clients (and even for those of you who think your service could benefit everyone, you still have ideal clients!). They can be found at the intersection of:

• what you love to do (aka your passion)
• the problem you solve for your clients (aka your purpose)
• what they’ll invest in (aka your profit)

You’ll know when you’re working with less than ideal clients because they’ll:

• drain your energy
• take too much of your time
• complain about your services (without giving you constructive feedback)
• ask you to discount your fees
• won’t refer you to other potential clients
• don’t value and appreciate the amazing services you have to offer

....and here’s the challenge

Once you’ve defined who your ideal clients are, you will have to say no to the rest, delegate them or refer them elsewhere because you will simply not be able to grow a sustainable successful business without a community of clients who adore you and are willing to pay you handsomely for your services.

One of my own ideal clients, David, used this strategy in his own business and experienced 30% financial growth in his business during the most challenging economic situation he had experienced so far.  So this can work for you too!

If you would love to experience a business breakthrough in 2012 then join me on my FREE teleseminar “6 Figures and Beyond Business Breakthrough 2012” on 13 December, 5pm Geneva, 4pm London, 11am New York where I will be sharing valuable secrets and more.

When you sign up you’ll immediately get access to my checklist outlining exactly what you need to STOP doing in your business to generate greater income.

I’ve already had some great feedback about this list especially the last 2 items on it.

If you want to learn more see here or take action now by signing up here.

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